Visual playlist creation and management, media library with S3 storage.
Displex
Displex is the studio's flagship product. A SaaS digital signage solution for bars, cafés and restaurants — software + hardware. Born in 2020 from a real-world need, not from a pitch deck. Iterated for 4 years in production before being brought to market.
No pitch deck. No PowerPoint roadmap. A bar, a real-world need: being able to control in-room screens without calling a technician. First version shipped in a few weeks — a Python script + the Dropbox API, wired to a display.
For 4 years, we iterated in real conditions: heat, flaky WiFi, power cuts, screens running 24/7. What survived is what's in Displex today. No hypotheses; just the field.
A multi-tenant SaaS dashboard that makes digital signage accessible — no technical skill required, no integrator, no install appointment.
Visual playlist creation and management, media library with S3 storage.
Calendar-based scheduling: one piece of content per time slot, per day, per location.
Multi-site and multi-screen control from a single interface — one login, the whole network.
Real-time remote monitoring via AWS IoT Core: state, version, crash detection.
7-day no-CC trial onboarding, Stripe-automated conversion — from signup to first screen live in 5 min.
50+ page multilingual FR/EN landing, SEO strategy built in, deployed on Vercel.
A physical player designed to disappear. You plug it in, it runs. No manual, no config, no prayer.
Plug & Play
Physical player on Raspberry Pi 3B+. Power + HDMI + WiFi = it's broadcasting. That's it.
Built-in watchdog
Auto-restart on crash, automatic recovery after a power outage. Zero human intervention required.
Designed for 24/7
Heat, flaky WiFi, power cuts: 4 years of testing in real restaurant environments before going to market.
Virtual player
Any screen with a browser can become a broadcast point. No dedicated hardware needed to get started.
displex.player · status
Raspberry Pi 3B+ · arm64
Multi-tenant architecture. Split dashboard: client interface + admin cockpit with accounting integration (Qonto, Stripe).
Digital signage has historically been dominated by complex, expensive pro solutions — designed for big-box retail, not for the corner bar. Displex flips that: simplicity, accessible pricing, plug & play.
The European HORECA market is ~500,000 establishments. Digital signage penetration there is still low. A wide segment, under-equipped, and one that doesn't need enterprise features — it needs the thing to just work.
2020
First deployment
First field version. Python script + Dropbox API, wired to a bar's display.
2021 — 2022
Field iteration
Need validated in real conditions, not in interviews. The product was written in the room, not in meetings.
2023
SaaS structuring
Stripe, Clerk auth, multi-tenant dashboard, AWS IoT Core monitoring. Becomes a SaaS that can be operated by others.
2024
Go to market
Company incorporated. First paying customers.
2025 — 2026
Distribution
Stabilization, landing redesign, HORECA repositioning. Active distribution across the European market.