Visual playlist creation and management, media library with S3 storage.
Displex
Displex is the studio's flagship product. A SaaS digital signage solution for bars, cafés and restaurants: software + hardware. Born in 2020 from a real-world need, not from a pitch deck. Iterated for 4 years in production before being brought to market.
No pitch deck. No PowerPoint roadmap. A bar, a real-world need: being able to control in-room screens without calling a technician. First version shipped in a few weeks: a Python script + the Dropbox API, wired to a display.
For 4 years, we iterated in real conditions: heat, flaky WiFi, power cuts, screens running 24/7. What survived is what's in Displex today. No hypotheses; just the field.
A multi-tenant SaaS dashboard that makes digital signage accessible: no technical skill required, no integrator, no install appointment.
Visual playlist creation and management, media library with S3 storage.
Calendar-based scheduling: one piece of content per time slot, per day, per location.
Multi-site and multi-screen control from a single interface: one login, the whole network.
Real-time remote monitoring via AWS IoT Core: state, version, crash detection.
7-day no-CC trial onboarding, Stripe-automated conversion: from signup to first screen live in 5 min.
50+ page multilingual FR/EN landing, SEO strategy built in, deployed on Vercel.
A physical player designed to disappear. You plug it in, it runs. No manual, no config, no prayer.
Plug & Play
Physical player on Raspberry Pi 3B+. Power + HDMI + WiFi = it's broadcasting. That's it.
Built-in watchdog
Auto-restart on crash, automatic recovery after a power outage. Zero human intervention required.
Designed for 24/7
Heat, flaky WiFi, power cuts: 4 years of testing in real restaurant environments before going to market.
Virtual player
Any screen with a browser can become a broadcast point. No dedicated hardware needed to get started.
displex.player · status
Raspberry Pi 3B+ · arm64
Multi-tenant architecture. Split dashboard: client interface + admin cockpit with accounting integration (Qonto, Stripe).
Digital signage has historically been dominated by complex, expensive pro solutions, designed for big-box retail, not for the corner bar. Displex flips that: simplicity, accessible pricing, plug & play.
The European HORECA market is ~500,000 establishments. Digital signage penetration there is still low. A wide segment, under-equipped, and one that doesn't need enterprise features. It needs the thing to just work.
2020
First deployment
First field version. Python script + Dropbox API, wired to a bar's display.
2021 to 2022
Field iteration
Need validated in real conditions, not in interviews. The product was written in the room, not in meetings.
2023
SaaS structuring
Stripe, Clerk auth, multi-tenant dashboard, AWS IoT Core monitoring. Becomes a SaaS that can be operated by others.
2024
Go to market
Company incorporated. First paying customers.
2025 to 2026
Distribution
Stabilization, landing redesign, HORECA repositioning. Active distribution across the European market.