No time
Service, staff, suppliers, accounting — marketing always comes last
Skenly
Autonomous visual marketing for local commerce.
Skenly is an AI-first SaaS platform that fully automates visual marketing for local commerce: restaurants, bars, cafés, retail. The product generates professional visuals, publishes them to social media, and continuously optimizes against actual sales data. The owner approves in 10 seconds once a week. Or not at all — full autopilot.
Restaurant, bar and café owners know they should be posting on Instagram. Refreshing their promos. Running ads. But they don't have the time, the design skills, or the budget for a freelance community manager.
The result: their digital marketing simply doesn't exist. An empty or abandoned Instagram account, promos that never leave the printed poster, zero reach, zero acquisition. While the chain next door posts every day.
No time
Service, staff, suppliers, accounting — marketing always comes last
No skills
Photoshop, Canva, copywriting, scheduling — that's not their job
No budget
A freelance community manager costs hundreds per month — for an independent business, that's a no
Skenly doesn't just generate visuals. It's wired into the POS. Each cycle is smarter than the previous one.
01 · Data
POS, menu, social, weather, holidays — all the context that makes the AI relevant.
02 · AI creation
Claude structures the brief, fal.ai generates the images, Remotion composes the final visuals.
03 · Distribution
Automatic publishing to Instagram, Facebook, TikTok. One-click ad boost on top performers.
04 · Performance
Social engagement + POS sales. We correlate what the AI produces to what actually rings up.
The moat
We're wired into the register. We don't just know what content performs — we know what content drove sales. No other platform closes that loop. The more an owner uses Skenly, the more relevant the AI gets, the harder it is to leave.
Each module does one thing and does it well. All orchestrated by the same flywheel.
AI Studio
The Brain
Social Publishing
Data Connectors
Onboarding
Meta Ads
AI-native, queue-driven, real-time. Built so a single operator can run thousands of merchant accounts.
A few technical choices that make the product defensible, operable, and economically sound.
One content, three outputs
The owner thinks in messages. The system renders 3 formats at once (16:9 + 1:1 + 9:16). One decision, three channels.
AI-first, manual-second
The default path is 100% automatic. Manual studio exists as a fallback, never as the main step.
Multi-model routing
Haiku by default, Sonnet for the creative pieces, Opus rarely. The right model at the right cost, never the opposite.
Prompt caching
Brand context + system prompts cached on Anthropic. API costs reduced by ~80%.
Modules by business domain
No technical-layer structure. By domain: ai-studio/, plan-items/, publisher/, each with its own schema, routes, service and tests.
Cents-as-integer
Every monetary amount stored as integer cents. Never floats. No reconciliation surprises.
UTC everywhere
Dates in UTC in the database. Locale formatting on the frontend. Zero DST bugs in production.
Async jobs
Visual rendering on a queue (BullMQ). Dashboard updated in real time via Supabase Realtime. No UI blocking.
Skenly doesn't compete with a single tool. It replaces the "Canva + Hootsuite + freelancer + Ads Manager" stack with one platform. Zero operator effort.
Canva Pro
"Here's a template, fill it in."
"Here's a visual based on your actual sales data."
Hootsuite / Buffer
Manual scheduling, an empty calendar to fill.
Data-driven scheduling, weekly plan generated for you.
Freelance community manager
Hundreds per month, human bottleneck, slow.
Zero human input. Sunday night, the week is planned.
Meta Ads Manager
Separate tool, manual setup, expertise required.
Top content → ads in one click, auto-targeting in a 5 km radius.
Primary target: independent restaurants and bars in the US, already profitable, without digital marketing for lack of time. Secondary target: retail, salons, gyms — any local business with a social presence to maintain.
The angle: it's not yet another tool to learn. It's the tool that replaces all the others and asks nothing of the owner. That's what unlocks a segment that's historically been underserved.